As digital communication platforms continue to evolve, LINE remains one of the most widely used and versatile messaging apps, especially across Asia. With over 200 million active users, LINE has transformed from a simple chat application into a powerful platform that supports personal conversations, business communication, e-commerce, payments, and more. In 2025, understanding the essential features of LINE can help individuals and businesses stay better connected, work more efficiently, and engage audiences more effectively.
A Smarter Messaging Experience
In 2025, LINE’s messaging capabilities became smarter and more user-centric. The app supports not only text messages but also a wide range of multimedia content. Users can easily send photos, videos, voice notes, and files in various formats. Introducing AI-powered smart replies and suggested responses helps users communicate more efficiently, particularly during busy or multitasking scenarios.
Stickers and emojis remain a core feature of LINE中文版, offering users personalized ways to express emotions and ideas. In 2025, animated and customizable sticker sets have become even more advanced, allowing users to modify expressions, add text, or create stickers using AI-driven tools.
LINE’s Keep function is a favorite for those who want to save important messages, media, and links. This cloud-based personal storage makes it easy to bookmark items for future reference without scrolling through long chat histories.
See also: Maximizing Presentation Impact with WPS Presentation
High-Quality Voice and Video Calls
In 2025, LINE’s voice and video calling features will become even more reliable and high-quality for both personal and professional use. The platform now offers noise cancellation, background blur, and screen sharing features during video calls. These enhancements allow users to conduct meetings, virtual classes, or family chats with minimal disruptions and maximum clarity.
The group call feature has been optimized to support larger participant numbers and HD video quality. Whether you’re connecting with friends or managing a remote team, LINE’s real-time audio and visual communication tools ensure that distance is no longer a barrier.
Enhanced Group Communication Tools
Group chats are an essential part of communication for families, friends, and coworkers alike. In 2025, LINE added several new tools to improve group collaboration and engagement. Shared calendars, task lists, and group polls help users stay organized and make decisions collectively.
Introducing group labels and smart tagging allows users to easily sort and search conversations within active groups. Admin features have also been enhanced to include moderation tools, content pinning, and timed message expiry settings, which improve conversation management and clarity.
With these updates, group communication on LINE软件 has become more dynamic, structured, and productive, suitable for casual users and professional teams.
LINE Official Accounts for Brand Engagement
Businesses in 2025 can no longer ignore the power of LINE Official Accounts. These verified profiles allow brands to interact directly with their audience, promote products or services, and offer customer support. The Official Account dashboard has been upgraded with more powerful analytics and automation tools, including chatbot integrations and performance tracking.
A key feature for 2025 is personalized content delivery. Businesses can send targeted messages based on user behavior, interests, or demographic information. This helps ensure the content reaches the right audience at the right time, increasing engagement and conversion rates.
The new CRM-like features in LINE’s backend allow companies to manage conversations, segment customers, and provide more personalized service through the chat interface. This integration streamlines marketing, sales, and support into one platform.
LINE Pay and Digital Wallet Services
LINE Pay has become a critical component of the LINE ecosystem in 2025. With contactless transactions becoming the norm, LINE Pay supports secure mobile payments, in-app purchases, and peer-to-peer money transfers. Users can now link multiple payment methods, set spending limits, and receive instant transaction reports for better financial management.
Businesses can integrate LINE Pay into their e-commerce offerings or physical stores, making it easy for customers to complete smartphone purchases. Promotional tools such as digital coupons, cashback rewards, and loyalty programs are also integrated, enhancing customer retention and satisfaction.
With improved security measures such as biometric authentication and real-time fraud monitoring, LINE Pay ensures users’ convenience and safety.
Personalized and Customizable Interfaces
Customization is key to a better user experience, and LINE will provide extensive personalization options in 2025. Users can change chat backgrounds, app themes, and notification settings to suit their preferences. New AI-powered theme recommendations adapt to user behavior, suggesting layouts and color schemes that match individual styles or moods.
For power users, the introduction of modular interface widgets allows home screen customization, letting users prioritize functions like chats, calls, wallet, or news updates. This ensures that LINE adapts to your lifestyle casually or as a professional communication tool.
Integration with LINE Mini Apps
Mini Apps are one of the most exciting developments in LINE’s ecosystem. These lightweight web-based applications run directly within LINE and serve various functions such as making restaurant reservations, booking tickets, or tracking orders. In 2025, the Mini App library has expanded significantly, covering sectors from healthcare to education and beyond.
This means fewer apps to install and smoother experiences within one unified platform for users. On the other hand, businesses benefit from increased user engagement and better data tracking, as customers stay within the LINE environment from discovery to transaction.
Mini Apps now support dynamic content, geolocation, and payment integration, offering a near-native app experience without ever leaving LINE.
Security and Privacy Enhancements
Security is always a priority, and LINE continues to lead with robust privacy protections. In 2025, end-to-end encryption remains the default for all chats and calls. New features like disappearing messages, one-time viewing media, and secure login verification give users more control over their data.
Privacy settings have been simplified, allowing users to manage friend requests easily, block users, and set message permissions. The updated privacy dashboard offers detailed insights into app permissions and data usage, reinforcing user trust and transparency.
Business users benefit from secure cloud storage, administrative access control, and customer data protection standards that comply with global regulations such as GDPR and local privacy laws.
Cross-Platform Accessibility
Another key aspect of LINE’s continued success is its seamless cross-platform functionality. Whether you’re using LINE on Android, iOS, Windows, or macOS, your data syncs automatically across all devices. The desktop app saw major improvements in 2025, now offering more advanced file sharing, a drag-and-drop interface, and collaboration features.
This cross-device consistency allows users to start a conversation on their phone and continue it on their computer without interruption. This flexibility ensures that communication stays fluid and uninterrupted for professionals working remotely or managing teams.
Future Outlook for LINE in the Digital Age
As communication needs continue evolving, LINE is positioned as a platform beyond messaging. It has become a digital lifestyle tool that combines connectivity, commerce, content, and community in one place.
The roadmap for LINE includes further integration with AI tools, smarter automation, and support for augmented reality in chats and Mini Apps. These developments will continue to make LINE relevant and essential in both personal and professional digital life.
More than just basic messaging
In 2025, LINE offers far more than just basic messaging. Its robust suite of features spanning communication, business, finance, and productivity provides a comprehensive solution for modern users. Whether you’re looking to enhance your daily interactions, grow your business, or streamline operations, mastering the essential features of LINE will help you stay connected, competitive, and ahead of the curve.
